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Agency Audit Quick Look

How much of your media budget actually reaches media? Answer 11 quick questions, or upload a media plan, delivery report or invoice. You get a Transparency Score, an estimate of dollars at risk and the red flags worth raising.

Answer 11 questions

Working media plus fees, in US dollars.
Leave blank if you do not know.
If the invoices show a higher rate than this, the difference is at risk.
Inventory the agency buys first and resells. Leave blank if you do not know.
Total display cost divided by impressions, times 1,000.
Leave blank if you do not buy CTV.
Everything that is not the media itself and not the agency fee.
How many times the average person sees your ads in a month.
Without it, made-for-advertising and invalid-traffic exposure cannot be checked.
Media owners often pay volume incentives to the buyer.
Matching each invoice to what the platforms say ran.

Or upload your files

A media plan, a delivery report and an invoice or billing export, in any combination. CSV, TSV or XLSX, up to 3 files, 10 MB each.

Files are read in memory and discarded. Nothing is stored unless you tick the box above.

No files to hand?

Run it on our anonymised sample plan, delivery report and invoice.

This is an estimate built on the answers or files you provide and on published benchmark bands (labelled on every finding). It describes patterns in the numbers. It does not assess or name any agency.